Marketing Manager, Figma for Education

United States
Feb, 16
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Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!
Figma’s mission is to make design accessible. That’s why we’ve made Figma Pro free for students and educators. Because Figma is based in the browser, students using any computer - from Macbooks to Chromebooks - can use our tools.  
We have a bold vision to make Figma the industry standard for visual collaboration in the classroom, seeding the next generation of designers and design thinkers.  We’re looking for a passionate self-starter to drive this initiative at scale. 
As the leader of Figma for Education, you’ll own operations and results for the educator customer segment.  You’ll work closely with our Designer Advocate for Education to define messaging, create our funnel, and drive adoption at schools.  We will start with Higher Education, and expand to additional segments as the program grows. 
This is a fulltime role that can be held from one of our US hubs or remotely in the continental United States.

What you'll do at Figma:

    • We’re looking for a full-stack marketer who can go from 0-1 with our Education program driving the initiative while partnering with the larger marketing team
    • Build awareness: Devise marketing campaigns and tactics to grow awareness of Figma’s offering
    • Operations: Partner with the data and marketing operations team to define the segment’s funnel, track and measure results. This will include working in tools like Salesforce, defining key metrics and creating reports
    • Drive adoption: Create and execute strategies to onboard schools and grow Figma’s adoption at schools
    • Grow community: Work with the Designer Advocate for Education to grow a passionate group of educators sharing their experiences in Figma

We'd love to hear from you if you:

    • Have domain expertise: You understand the educator audience and have marketed to them in the past
    • Are scrappy: You like doing things for the first time, and you’re excited by the idea of figuring things out as you go
    • Think in systems:  You are process-oriented and excited about solving problems, finding creative solutions, and helping improve business processes as we grow
    • Are a strong cross functional relationship builder who can lead through influence:  This program has support from the company, but needs a leader who can rally support and momentum behind the initiative to get a broader team involved.
    • Have a love for being both a strategist and a doer
    • Bonus: you have experience marketing to educators in higher ed or K-12

Some projects you could work on:

    • Launch Figma for the Classroom: Create a full GTM plan to launch Figma to classrooms across positioning, strategy, operations, brand, marketing, and content preparing for Back to School
    • Map out our marketing funnel for Higher Ed: Partner with sales operations, data science and our Designer Advocate to create our strategy for closing classrooms expanding throughout schools
    • Own our metrics:  Partner with data science to report out on this segment to the company
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.
About Figma
Dylan Field and Evan Wallace co-founded Figma in 2012 with the vision of building tools for designers in the browser. Their goal was to create the first design tool that combined the accessibility of the Web with the functionality of a native app. Today Figma is a platform with tools and spaces to support the entire product development process—idea to design to build—and has simplified collaboration for companies like Microsoft, Uber, and The New York Times to name a few. 
At Figma, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and opinions allows our employees, products, and community to flourish. Figma is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
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