Marketing Automation Manager (Remote, Americas)

Americas Only
Jul, 08
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Company Description

Shopify’s mission is to make commerce better for everyone. From building a new product feature for our commerce platform to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work.

Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here:

Job Description

Marketing automation makes sure our prospective and current customers are receiving the right email-marketing communications at the right time to help them be more successful in their entrepreneurial journey. From writing queries to segment our audiences, coding responsive and dynamic email templates, setting up and automating sophisticated marketing journeys to nurture a customer through their lifecycle, or running rapid-fire email experiments to validate ideas, marketing automation is a diverse, technical marketing role that wears many hats and has a profound impact to how we communicate and market to our audiences.

We are looking for a Marketing Automation Manager to join the Growth team to help us build and grow a world-class email marketing and marketing automation program that empowers the most entrepreneurs to succeed. 

The ideal candidate has a track record of building and managing high volume, data-driven email marketing, and automation programs and processes that drive acquisition, activation, and retention across the customer lifecycle.



  • This is a technical role, you will be spending a significant portion of your time developing email templates, marketing landing pages, data workflows and email automations using HTML, CSS, Javascript, template scripting, SQL and other languages/platforms for tasks associated with automated marketing campaigns

  • Plan, build, and execute industry leading email marketing, marketing automation campaigns to Shopify owned audiences using our marketing technology tools

  • Monitor and maintain a high standard of deliverability and sender reputation across our email platforms and properties

  • Interpret customer data to identify triggers and behaviours that indicate potential lifecycle changes

  • Write queries to create segments that support marketing initiatives to drive our lifecycle marketing initiatives

  • Work closely with the Marketing Automation lead to build scalable marketing automation infrastructure, codebase, and processes across our email templates, data flows, automation and reporting

  • Work closely with our lifecycle, product marketing, brand and other teams to strategize, validate, and build one-off and complex automated email and cross-channel campaigns

  • Collaborate with data science and product teams to determine technical requirements to implement marketing automation functionality into our owned properties

  • Analyze and report on past campaign performance, and identify areas for testing and improvement

  • Be a center of excellence and subject matter expert on email design, build, compliance and strategic best practices and tactics


  • A passion for great email marketing and willingness to get hands-on coding emails, building automation and customer journeys, setting up tests, and segmenting data
  • A strong understanding of list hygiene as well as email frequency and engagement optimization tactics

  • Experience building and managing email and automation processes and workflows that scale 

  • In-depth experience with Salesforce Marketing Cloud

  • Strong foundations in coding responsive emails and simple web pages from scratch using HTML, CSS, and templating languages like AMPScript, Jinja, Handlebars, etc.

  • Understanding of relational databases and comfortable with writing queries in SQL to segment and analyze data to be used for campaigns and automation

  • Understanding and experience implementing ESP level APIs to trigger and automate emails

  • Knowledge of email strategies and tactics as it relates to each stage of the customer lifecycle and able to effectively identify actionable messaging opportunities

  • Strong understanding of email list management and message types, especially in relation to CASL, GDPR, and other compliance requirements

  • The ability to thrive in chaos, resolve ambiguity and think on your feet. You can drive good decisions collaboratively and quickly

Bonus points:

  • Experience building email programs that scale globally

  • Experience with messaging channels outside email (push, in-app, SMS)

  • Experience with data management platforms (DMP) and/or customer data platforms (CDP)

Additional Information

This role will be closed July 23, 2021. 

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

We know that applying to a new role takes a lot of work and we truly value your time. 

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