Shopify

Performance Marketing Manager (Remote, China) 效果营销经理

China
Jul, 07
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Company Description

At Shopify, we want to make commerce better for everyone, everywhere. Shopify has 1,000,000+ merchants in more than 175 different countries and is trusted by many Fortune 500 and emerging brands including GE, Nestle, Unilever, Allbirds, and ColorPop. Shopify is now permanently remote and working towards a future that is digital by design. Learn more about what this can mean for you. 

在Shopify,我们的使命是让每个人的生意做得更好,不论在哪。Shopify在175个国家拥有超过100万商家,深受包括通用电气、雀巢、联合利华、Allbirds、ColorPop在内的众多财富500强及新锐品牌的青睐。Shopify现实行永久远程办公政策,致力于打造一个digital by design的数字化未来。点击了解更多。

This role will be part of the China Growth Team, helping build our active merchant base and establish Shopify’s leadership in the world’s biggest e-commerce market. Native Chinese language proficiency is required. 

本岗位为中国商户增长营销团队的一员,帮助实现商户增长,建立Shopify在全球最大电商市场的领先地位。要求中文母语水平

 

Job Description

At Shopify, we want to make commerce better for everyone, everywhere. Shopify has 1,000,000+ merchants in more than 175 different countries and is trusted by many Fortune 500 and emerging brands including GE, Nestle, Unilever, Allbirds, and ColorPop. Shopify is now permanently remote and working towards a future that is digital by design. Learn more about what this can mean for you. 

在Shopify,我们的使命是让每个人的生意做得更好,不论在哪。Shopify在175个国家拥有超过100万商家,深受包括通用电气、雀巢、联合利华、Allbirds、ColorPop在内的众多财富500强及新锐品牌的青睐。Shopify现实行永久远程办公政策,致力于打造一个digital by design的数字化未来。点击了解更多。

This role will be part of the China Growth Team, helping build our active merchant base and establish Shopify’s leadership in the world’s biggest e-commerce market.

本岗位为中国商户增长营销团队的一员,帮助实现商户增长,建立Shopify在全球最大电商市场的领先地位。

We are seeking a performance marketing manager with proven experience in paid media acquisition to join and help us grow Shopify's merchant base and bring paid marketing campaigns to the next level through strategy, operation, testing, analysis and optimization. In this role, you will be responsible for the setup, management, and execution of our paid acquisition campaigns such as SEM and display advertising on domestic channels. You will be working with team members from Growth, Commercial, Data, RnD and UX and external vendors and media to brainstorm new and innovative ways to drive traffic, improve results and ultimately grow our active merchant base. 

我们期待拥有充分实战经验的中国商户增长 - 效果营销经理的加入,帮助实现Shopify商家增长目标,并通过策略、运营、测试、分析、优化与迭代将效果营销活动提升到更高的水平。你将负责设置、执行和管理我们的效果营销活动,如国内的SEM和Display渠道。你不仅要与来自growth、data、rnd和ux的团队成员合作,还要与外部供应商和媒体合作,发掘创新方法来提升流量,提高效果,最终实现活跃商家增长。

This role is a remote position available within mainland China, Native Chinese language proficiency is required. 

此岗位为在中国大陆境内远程办公职位,要求母语为中文。

 

Things you will do:

  • Grow Shopify's active merchant base in China through paid acquisition with a focus on major search engines (Baidu, Sogou, 360, etc.) and display networks (Wechat, Douyin, etc.)

  • End-to-end ownership of strategic and operational initiatives behind paid marketing campaigns such as SEM and display, including budgeting, tracking, creative production, landing pages building, etc. 

  • Analyze the impact and efficiency of campaigns across paid channels, keep a continued iterative testing optimizing model and explore opportunity areas

  • Design and execute copy, creative and landing page experiments to constantly improve lead acquisition and activation channel performance

  • Work across teams, use growth hacking techniques to drive more traffic and merchants, report out ideas/results/findings and be responsible for tangible growth goals

  • 通过效果营销扩大和增长Shopify的活跃中国商家数量,重点渠道包括主流搜索引擎(百度、搜狗、360等)和Display(微信、抖音等)

  • 负责诸如SEM和Display等效果营销活动背后的“全链条”策略制定和运营,包括且不限于制定预算、数据跟踪、创意制作、着陆页建设等

  • 分析各效果营销渠道活动的表现和效率,保持持续的测试、优化、迭代并探索其他增长渠道

  • 设计并执行文案、创意和着陆页测试,不断提高各渠道的潜在客户获取和激活效果

  • 跨团队合作,使用增长黑客技术来推动更多的流量和商户,汇报想法/结果/新发现,并对切实的增长目标负责

Qualifications

  • ​​​​​​3+ years hands-on experience in SEM (Baidu, Sogou, 360, etc.), Display (WeChat, Douyin, etc.), direct media buy and possibly, influencer marketing
  • Ability to work independently as a self-starter, with minimal supervision while being a responsible and enthusiastic team player in a results-driven marketing environment

  • Understanding of marketing campaign performance tracking, experience with analytics tools and data treatment, obsession on data, details, logical thinking and problem solving

  • Passionate to explore different paid marketing channels/formats, and to keep up-to-date with the digital ecosystem around the globe

  • Outstanding organization, negotiation, multi-task and prioritization skills and also great verbal and written communication ability in both Chinese and English

  • A deep understanding of the cross-border eCommerce market is preferred

  • 至少3年相关实战经验:SEM(百度、搜狗、360等)、Display(微信、抖音等)、Direct media buy、网红营销经验加分

  • 在结果为导向的环境中,能在最少的监督下独立自主工作,推动工作快速落地;同时具有良好的团队合作精神、强烈的责任心和自我驱动力

  • 了解营销效果跟踪机制,有分析工具和数据处理经验,逻辑清晰,留意细节,喜欢解决问题

  • 热衷于探索不同的效果营销渠道/形式/玩法,并关注全球最新的增长与数字营销生态

  • 拥有出色的组织能力、谈判能力、多任务处理能力和优先级分配能力,以及良好的中英文口头和书面沟通能力

  • 对跨境电商市场有深刻理解者优先考虑

Additional Information

We’re always on the lookout for people who are excited to work on hard problems at a global scale in a friendly, collaborative environment. If this sounds familiar, we’d love to hear from you.

我们一直在寻找那个喜欢在友好协作的环境中,善于解决难题的你。期待你的申请。

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