Front

Director of Pricing and Packaging

United States
Jun, 22
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Front is a hub for customer communication that allows companies to offer tailor-made service at scale. Front looks and feels like your email inbox with a few very important differences: teammates collaborate in the same place where external messages are sent and received, and behind the scenes, robust workflows and integrations power the efficiency and insights typically found in a CRM. More than 6,500 businesses use Front to work together to send out the best replies faster, keep messages organized across channels, and always maintain a personal touch. The result is premier, personalized service that scales with your business — and a team that works together as one. 
With $138M in funding, Front is backed by Sequoia Capital, and other leading venture capital firms, as well as independent investors including top executives of Atlassian, Okta, Qualtrics, and Zoom. Front was recently named to Forbes Best Startup Employers 2022 List, Inc. Magazine's 2022 Best Workplaces list, and Y Combinator's list of Top Companies in 2022. We have also been recognized on Wealthfront’s Career-Launching Companies in 2021.
As our first Director of Pricing and Packaging, you will define and own the pricing and packaging strategy for Front. You’ll be managing the evaluation, design, testing, and implementation of both pricing and packaging models to align to trends and customer needs across target industries. You’ll remain close to the monetization challenges the sales and customer success teams are encountering with new and existing customers. This leader will partner extensively with cross-functional groups across Customer Success, Product, Sales, Marketing, Finance and Operations.

What will you be doing?

    • Evaluate current pricing and packaging, review competitive pricing, understand the customer’s willingness to pay, and make recommendations based on these findings
    • Partner with sales team, product marketing, product management, customer experience and the executive leadership team and drive the process to identify/prioritize products & features to be packaged and priced
    • Continually improve Front’s ROI models and partner with Sales and CX to customize it to win significant deals
    • Design & lead qualitative and quantitative sales and customer research to test strategy hypothesis on pricing & packaging
    • Design analysis to draw conclusions from product and feature usage patterns
    • Conduct market research on competitors in similar and adjacent markets
    • Incorporate industry best practices, product requirements, customer insights, and competitive insights with an understanding of our sales and customer success GTM motion

What skills & experience do you need?

    • Comfortable living and working in accordance with Front’s values of transparency, collaboration, high standards, care, low ego, and inclusion
    • BA/BS or equivalent working experience in enterprise SaaS
    • 8+ years of work experience, including 4+ in product marketing and pricing roles
    • Advanced problem solving and analytical skills, including expertise in Excel
    • Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives
    • Able to lead and communicate cross-functionally with Product, Sales, Success and other departments, as well as your peers in Marketing
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
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